Malaysia Airline’s newly-launched Penang-Kuching direct flight will basically tap into the business and leisure markets in the two states and beyond.
“We see potential in the route due to high traffic for business-related travels within the region,” said Alias Suut, Malaysia Airlines Berhad’s (MAB) assistant manager sales (Brunei and Sarawak).
The primary target on the route, he added in a statement in Borneo Post, were premium customers i.e. corporate flights.
“However, we are not discounting the tourism and leisure segment.”
He was commenting on a MAB business-to-business (B2B) session in Penang over the weekend.
“The session was to promote and expose the route and tourism potential of the two destinations,” said Alias.
He’s also banking on the high flow of business traffic being experienced by Penang.
“This can help Sarawak tap the international traffic via Penang International Airport,” he said. “The island has the second largest international airport in the peninsula.”
Travel agents from Sarawak were also introduced by MAB to local attractions and accommodation in Penang as part of the promotional efforts.
The Inter-Continental Travel Centre Sdn Bhd (Inter-Continental Travel) and Borneo Exploration Tours and Travel Sdn Bhd (Borneo Exploration) were among top Sarawak travel agents at the B2B session.
Inter-Continental Travel managing director D. Azizah A. Zaidan told the Borneo Post that the session had been extremely useful.
“It can stimulate collaboration between Penang and Sarawak in tourism,” she said.
Azizah called for more regular sessions to help update agencies as this would help their operations and keep travel services and packages competitive and attractive.
Both destinations offer different attractions and incentives for travellers and tourists.
Another plus point was the Hokkien dialect which was used widely in both Penang and Sarawak.
The timing of the Penang-Kuching direct flight was another plus factor.
“It has an attractive return option. The timing runs from mid-morning to early afternoon and this appeals to both the leisure and business segments,” Azizah said.
Billy Kitang, Borneo Exploration’s assistant manager for marketing and operations, believes Penangites would appreciate the natural and cultural heritage attractions in Sarawak.
“Sarawakians would enjoy Penang’s food, culture and leisure attractions,” he said.
Source : FMT Reporters Online